What makes a merger successful? That’s a complicated question, and the answer is more a story than a soundbyte. We’re pleased to announce the release of a new case study that tells such a story, with its nuances. It’s called Success Factors of a Nonprofit Merger. It’s a case study of Big Brothers Big Sisters East Central Wisconsin, the result of consolidation of two youth mentoring organizations serving overlapping geographical territories.
We documented this experience in partnership with Mary Stelletello of Vista Global Coaching and Consulting and Lindsay Fenlon, executuive director of Big Brothers Big Sisters. Mary and I worked together as consultants in the merger process, conducting feasibility analysis and facilitating negotiations between the merging organizations. Lindsay played a critical leadership role in assembling the pieces and overseeing integration after the merger was consummated.
This merger was straightforward in some respects, but also had challenges along the way. Nonprofit leaders can learn from how these organizations addressed key issues before and immediately after merger. We’re pleased that the new, combined organization is on a path toward growth, greater community impact and financial health, despite the challenging circumstances we all now face.
The Big Brothers Big Sisters crew with Wisconsin Gov. Tony Evers and Lt. Governor Mandela Barnes
The pandemic and resulting recession have changed the landscape for nonprofits. Merger may now need to be a major consideration for many, given the likely effects on fundraising and government funding. We encourage nonprofit leaders to be proactive in considering options. This case study can help you gain familiarity with the process and think through the pros and cons. We encourage you to share it with your colleagues.
Mary and I also had a conversation as part of her regular podcast, Minutes with Mary. We discuss merger from consultants’ perspective. Listen to our discussion here.
If you’re interested in an interactive discussion on this topic, Mary, Lindsay and I are also hosting a free webinar on January 12, 2021. Nonprofit leaders are cordially invited! Here is a registration link.
In the Chinese zodiac, 2021 will be the Year of the Ox. Appropriate because the ox is a tough animal that works hard through all conditions and rise to whatever challenge it faces. The fruits of the ox’s labor are clear after the dust has settled. Merger and other strategies involving restructuring aren’t easy, but they are time-tested and, done well, can play major dividends. We invite you to join this timely discussion.