Strategic and Business Planning

Sound strategy can transform a good nonprofit into a great one. It will enable you to deepen your mission impact, while securing long-term financial health. It helps ensure you will have a healthy and sustainable business model.

Organizational strategy can come in several forms: a comprehensive strategic framework, a focused business plan, or financial analysis aimed at re-calibrating your business model or defining financial sustainability. Whatever challenges you face, our strategy development process will help you make key decisions based on hard data and win the confidence of your supporters.


When should your nonprofit engage in strategic or business planning? When your organization is:

  • Growing to meet needs or seize opportunities
  • Engineering a turnaround
  • Re-positioning in a changing environment
  • Restructuring to be effective, efficient and sustainable
  • Critically examining your business model.

Public Interest Management Group has a distinctive approach to strategic planning. Here's how we're different:

  1. We use hard data! Business model analysis, financial modeling and market research will ensure that your organizational strategy will rest on solid footing.
  2. PIMG plans aren't vague or theoretical! Your plan will address capacity needs, organizational structure and staffing requirements. It will include solid financial projections, a set of performance metrics and a tangible framework for implementation.
  3. Our planning process is informed by hands-on experience in dynamic, changing organizations and applied research on success factors for nonprofits.
Explore the PIMG's approach to strategy development.

Explore the PIMG's approach to strategy development.

Business planning is a more targeted approach to organizational strategy, with more attention to operational and implementation details. It can be especially useful to guide directional changes, major re-organizations and growth. Powerful business plans can support the case for funding. We work with senior management to craft plans that will align internal and external stakeholders around a vision and the means for achieving it..

Your strategy will enable you to clearly demonstrate your value proposition to the community you serve.Your organization will get a lot for your time and money, including confidence in the direction you've chosen.

Are you facing big challenges or opportunities? Contact us to start a dialogue. 


Public Interest Management Group’s professional services enabled us to clearly focus key issues, and evaluate alternatives may not have considered on our own. The planning process will yield a more sustainable business model, capacity to grow, and clear direction in managing out resources.
— Rick, Washington Water Trust