The general perception of what’s “best” evolves over time. It’s also subject to varying opinions and interpretations. In some fields of work there’s no official endorsement of best practices, and a shortage of hard data to judge “bestness.” Nonprofit management is such a profession. While this leaves lots of space for creativity, it also carries a dark side: conventional wisdom can pump up practices that may not actually work.
There’s a myth in our culture that more information is better. More can be better, but only to a point. If you know nothing, you’re usually at a disadvantage. But if you are overloaded with information, you may be worse off than knowing nothing. You don’t need more information, you need the right information.